Many people believe that advertising is synonymous with marketing.

Answer the following statement true (T) or false (F)


True

Much of the general public thinks of advertising as synonymous with marketing because advertising is a very visible side of marketing-not surprising, since advertising is one of the dominant forms of marketing communication.

Business

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Which of the following is an example of a barrier in cross-cultural communication?

A. You are trying to get through to a colleague on the telephone, but you keep getting a buy signal. B. Men are less likely than women to indicate that they are unsure about an issue. C. The "OK" hand symbol means "all right" or fine in the United States, but is considered an insult in parts of Europe. D. Those over the age of 70 are significantly less likely to use any form of social media. E. Due to a hurricane affecting the East Coast, all Internet connections are down for thousands of miles.

Business

Expert authorities would most likely be used in which type of executional framework?

A) testimonial B) slice-of-life C) informative D) authoritative

Business

What percentage of millennials self-identify as LGBT (as of 2016?)

a. 7.3 percent b. 3.1 percent c. 11.6 percent d. 14.5 percent

Business

Which of the following is not the proper financial reporting procedure for a gain or loss on disposal of an asset?

a. Asset Disposal: Discarded at a loss; Proper Financial Reporting: Loss is recognized. b. Asset Disposal: Sold at a gain; Proper Financial Reporting: Gain is recognized. c. Asset Disposal: Exchanged at a loss; Proper Financial Reporting: Loss is recognized. d. Asset Disposal: Exchanged at a gain ; Proper Financial Reporting: Gain is recognized. e. Asset Disposal: Sold at a loss; Proper Financial Reporting: Loss is recognized.

Business