Simran, an aspiring mass media writer, has a tendency of being attracted by a new, interesting story before she uses the research for her previous story assignment

Thus, she has a lot of interesting ideas and not much of a writing career. Which must-do thing for a would-be writer can Simran employ to become successful?

a) Write it down
b) Know the subject
c) Know the language
d) Edit and rewrite


ANS: a

Communication & Mass Media

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According to the text, what can traditional PR tactics such as emails, social media, and special events accomplish for a grassroots organization?

a. increase controversy b. change local laws c. surprise the opposition d. advance the group’s mission

Communication & Mass Media

Kinser argues that which of the following are potential outcomes of the "facts of life" metaphor of talking about sexuality?

a. It focuses only on "indisputable" biological "urges" b. It does not address the murkiness of sexual passion, desire, choice, regret, etc. c. It is easier to navigate for parents d. It has little utility to help adolescents deal with their relationships e. All of the above

Communication & Mass Media

Applicability, practicality, advantageousness, and desirability are suggested by the authors as critical issues to consider in:

A) Generating ideas B) Analyzing proposals for a solution C) Defining a problem D) Putting a solution into operation

Communication & Mass Media

A personal frame for viewing life and life’s events is referred as one’s ______.

a. self-concept b. worldview c. inferences d. actual self

Communication & Mass Media