According to The Core Principles of Professional Selling, a salesperson should have a ________ that focuses all sales efforts on serving others.
A. plan
B. quota
C. purpose
D. target
E. goal
Answer: C
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Research adds to a speech all of the following EXCEPT
a. substance. b. believability. c. deception. d. impact.
Which type of benchmarking is used to identify an organization’s strengths and weaknesses?
A. peer B. outcome C. statistical D. corporate
Influencers generally do not come across as selling anything to consumers, but are perceived as
A) celebrities pitching other celebrities' products. B) marketers offering sales promotions and other incentives. C) official, paid spokespersons talking up nationally known brands. D) publicity seekers looking for a moment's fame in the media. E) experts and mavens providing opinion about products.
Describe the use of survey feedback in organizations.
What will be an ideal response?