Explain how marketers manage unfavorable publicity using an example
What will be an ideal response?
ANSWER: Although marketers try to avoid unpleasant situations, crises do happen. Crisis management is the coordinated effort to handle the effects of unfavorable publicity, ensuring fast and accurate communication in times of emergency. When the Villa Fresh Italian Kitchen ran "Dub the Dew," an online contest to name a green apple-flavored variety of Mountain Dew exclusive to the restaurant, it was not long before Internet trolls descended. These digital pranksters submitted absurd and offensive names, then voted their submissions to the top of the contest leaderboard en masse. The contest's website was quickly taken offline, and Mountain Dew tweeted that the contest "lost to the internet." In attempt to manage the crisis, the Villa Fresh Italian Kitchen issued an apologetic statement.
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Which of the following is appropriate for workplace e-mail?
A. forwarding e-mails to friends and relatives B. complicated topics C. maintaining work-life balance by not sending e-mails before or after work hours D. informality and grammatical errors E. sensitive personal issues
Diversification decreases the likelihood that a firm's overall performance will be consistent
Indicate whether the statement is true or false
Miguel is working for the hotel. He normally works the front desk, but his job today is to simply walk around the hotel concentrating on the lobby asking hotel guests how their stay is. Another term for this persons job function on this day is?
a. Lounge Leopard b. Lobby Lizard c. Pesky Pete d. Nagging Nanny
Compare the value-claiming stage of negotiation to the value-creation stage. Do both stages happen in every negotiation? Which stages occurs first?
What will be an ideal response?