Making a plan is not always the safest step as planning for the future is very risky.
Answer the following statement true (T) or false (F)
False
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Harnessing peer pressure:
A) is a form of social motivation. B) often uses opinion leaders to motivate others. C) can produce strength in numbers useful to influence change. D) All of the above.
In the late 90s, Sears spent much of its communication budget advertising the "Softer Side of Sears" campaign since it felt the customer knew very little of Sears' apparel assortments and thus there would be a substantial return from advertising apparel versus advertising the more known appliances. What principle for budget allocation was Sears potentially using?
A. Affordable method B. High-assay principle C. Rule of thumb method D. Asset principle E. Percentage of sales method
Sabrina just received a toy for her seventh birthday.She is describing all the things she likes and dislikes about the new toy.What type of customer is Sabrina?
a. engaged user b. end user c. early adopter d. decision maker
Perceptual mapping is a process that is used to:
A. create a three-dimensional representation of the perceptions of researchers. B. develop maps that show the null hypothesis related to a study. C. create a three-dimensional representation of the responses of the participants in a study. D. create a one-dimensional representation of the responses of the participants in a study. E. develop maps that show the perceptions of respondents in a study.