"Get the order and get out." This is a good principle for salespeople to follow.
Answer the following statement true (T) or false (F)
True
Once an order has been placed, the salesperson should leave. Talking after the sale may cause buyers to change their minds.
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The data-mining application that identifies which prospective clients should be included in a mailing or email list to obtain the highest response rate is known as _____.
A. trend analysis B. customer churn C. consumer clustering D. direct marketing
Manufactured products are low in search attributes
Indicate whether the statement is true or false
An example of a marketer-dominated source of information consulted during an external search would include
A. advertising. B. consumer programs on talk radio stations. C. personal experience. D. friends and relatives. E. Consumer Reports magazine.
Which of the following is the most accurate description of a company's market share?
A) the number of shares divided by the share price B) competitors' profit compared to the company's profit C) company sales compared to total sales within the relevant industry D) the market capitalization compared to outstanding shares