What is the objective of pioneering advertising?

A. It builds demand for a specific brand.
B. It maintains focus on the prestige of an organization.
C. It develops primary demand for a product category.
D. It develops goodwill toward a company.
E. It keeps the product's name before the public.


Answer: C

Business

You might also like to view...

One way to guard against negligent hires is through the consistent use of ___________.

A. polygraph tests B. self-disclosure forms C. criminal background checks D. medical exams E. interviews

Business

A nonprofit corporation is any corporation that does not make a profit

Indicate whether the statement is true or false

Business

Because Hard Rock Cafés are themed restaurants, operations managers focus their layout design efforts on attractiveness while paying little attention to efficiency

Indicate whether the statement is true or false

Business

Which of the following visually incorporates the brand into the scenery and are the most common form of product placement?

a. Screen placement. b. Script placement. c. Narrative placement. d. Brand placement. e. None of these.

Business