Consumer durables give rise to multiple entries on the household budget
Indicate whether the statement is true or false
TRUE
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Which of the following marketing communications tools is most influential at the reordering stage of buyer readiness?
A) events and experiences B) publicity C) direct marketing D) sales promotion E) interactive marketing
Which of the following is defined as the perseverance of beliefs based upon what is observed first?
A. recency effect B. primacy effect C. fundamental attribution error D. belief updating
Which of the following categories generates the highest percentage of online retail revenue?
A. computers and electronics B. apparel and accessories C. books/music/video D. automobile and automobile parts and accessories
Service process redesign efforts typically focus on achieving all EXCEPT which of the following key performance measures?
a. Reduced number of service failures. b. Reduced cycle time. c. Enhanced productivity. d. Increased profitability. e. Increased customer satisfaction.