A major disadvantage of personal selling is that it
A. is not remembered as well by customers as advertising messages are.
B. cannot easily adjust the message to satisfy a customer's information needs.
C. is very expensive per contact.
D. does not provide immediate feedback.
E. is not compatible with other promotional activities.
Answer: C
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A global firm is a firm that operates in more than one country and captures R&D, production, logistical, marketing, and financial advantages not available to purely domestic competitors
Indicate whether the statement is true or false
As production increases, what should happen to the variable costs per unit?
A) Stay the same. B) Increase. C) Decrease. D) Either increase or decrease, depending on the fixed costs.
Adult Shoppe in Bay City sells a variety of publications, including child pornography. Bay City enacts an ordinance prohibiting the sale of such materials. This ordinance is most likely
a. an invalid restriction of individuals' privacy. b. an unconstitutional restriction of speech. c. a violation of adults' rights to enjoy certain privileges. d. constitutional under the First Amendment.
________ is the ability to perceive a stimulus that is below the level of conscious awareness.
A. Selective conditioning perception B. Lightness constancy C. Stimuli interception D. Subliminal perception E. Observer bias