_____ listening occurs when people listen to members of other cultures and consider them as inferior, uninformed, illogical, or lacking in expertise only because they are from different cultures
Fill in the blank(s) with the appropriate word(s).
Answer: Ethnocentric
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Which of the following is not part of a topic briefing?
A) explaining why you are attracted to the topic B) showing listeners what they have to gain from the topic C) convincing listeners to give a speech on the topic D) pointing out how you might develop speeches on the topic
Guidelines for successful brand extensions include
a. Screening all new brand extensions for congruence b. Earmarking all the compromises other brands make c. Identifying how your brand can emphasize profits d. Eliminating all brand packaging that is cocongruent
Factual information
a. is opinion. b. is verifiable from multiple sources. c. is often found only in one credible source. d. can not be corroborated.
Which of the following appear on virtually all consumer magazines, allowing readers to use their mobile devices to snap a photo and be instantly directed to a website?
A. NFC chips B. QR codes C. price codes D. advertisements