Why would a personal interview be favored over a mail or telephone survey?
What will be an ideal response?
In a personal interview survey, participants respond to questions face to face. Various audiovisual aids-pictures, products, diagrams, or prerecorded advertising copy-can be incorporated into a personal interview. Rapport gained through direct interaction usually permits more in-depth interviewing, including probes, follow-up questions, or psychological tests. In addition, because personal interviews can be longer than other survey types, they may yield more information. Respondents can be selected more carefully, and reasons for nonresponse can be explored. One such research technique is the in-home (door-to-door) interview. The in-home interview offers a clear advantage when thoroughness of self-disclosure and elimination of group influence are important. In an in-depth interview of 45 to 90 minutes, respondents can be probed to reveal their true motivations, feelings, behaviors, and aspirations.
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A. all of the contract. B. any part of the contract, with Lars liable to Nemo for the difference. C. any part of the contract before performance begins. D. any part of the contract at any time.
The ________ is the marketing research firm's certification to do the project and is optional as to whether it appears in the report or not
A) letter of transmittal B) letter of certification C) signed research proposal D) letter of authorization E) memo of certification
Of the five behavioral science disciplines, which one has helped organizational behavior with designing performance appraisals and recruitment techniques?
a. Psychology b. Sociology c. Social psychology d. Political science
Which of the following measures would reflect the variable costs incurred by a business segment? Segment Contribution Margin Profit Margin Controllable by Segment Manager Segment Profit MarginA.YesNoNoB.YesNoYesC.YesYesNoD.YesYesYesE.NOYesYes
A. Choice A. B. Choice B. C. Choice C. D. Choice D. E. Choice E.