What Major themes that can be addressed in lectures or class discussions
What will be an ideal response?
? Evolution and revolution in strategy development
? Mass and niche market (scale, non-scale) strategies’ vertical strategies
? Strategic implications of technology standards and technology convergence
? Basis of competitive advantage: hardware (products) and/or software (complementary and support
elements) in mobile electronic products
? Competitive leapfrogging and potential strategic drift (cross ref chapter 13)
? Global marketing and manufacturing strategies
You might also like to view...
What is a licensed product? Why have corporations seized on licensing?
What will be an ideal response?
Global standardization strategy emphasizes customization and product differentiation.
Answer the following statement true (T) or false (F)
Answer the following statements true (T) or false (F)
SFAS No. 112 applies to both inactive and active employees who have not yet retired.
Which of the following is an input into the marketing plan that is provided by the finance
department of the company? A) cost structure for operations B) customer feedback on services or products delivered to customers C) required return on investment for new projects D) implementation capabilities