How do the distributors, retailers, and other intermediaries help a company to improve the quantity and quality of its marketing intelligence?
What will be an ideal response?
Since marketing intermediaries are often closer to the customer, they can offer helpful insights to the company to improve its marketing intelligence system.
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If your interviewer asks you a potentially unlawful question,
A) you are required by law to end the interview and report it to the Equal Employment Opportunity Commission. B) it is often a sign that the interview is going well. C) you have several options, including trying to answer "the question behind the question." D) you should ignore it unless it happens more than once. E) you should explain that the question is illegal and the employer has no right to know.
If facilities have higher fixed costs, many local facilities are preferred because this helps lower transportation costs
Indicate whether the statement is true or false.
________ is a particularly good advertising medium for groceries and fast food.
A. Radio B. Television C. Newspaper D. Internet E. Direct mail
How do strong ethical values benefit a firm?
A. They emphasize benefiting stakeholders by significantly increasing profit. B. They provide strong public relations, which can either benefit or hinder competitive advantage. C. They lay the groundwork for a quick increase of profits and short-term success. D. They serve as the guardrails put in place to keep the company on track when pursuing its mission.