Phil Knight, founder of Nike, used which of the following marketing strategies to establish his brand?

A. 80/20 principle
B. Need recognition
C. Five Cool Guys Principle
D. Perceptual categorization


Answer: C

Business

You might also like to view...

Which of the following would indicate posting from the purchases journal?

a. P1; b. S2; c. CR5; d. CP3; e. J2

Business

The cost of a previously purchased machine is an example of a sunk cost

Indicate whether the statement is true or false

Business

Formula plans are high-risk investment strategies that attempt to benefit from cyclical price movements

Indicate whether the statement is true or false.

Business

If a six sided die is tossed two times and "3" shows up both times, the probability of "3" on the third trial is

a. much larger than any other outcome. b. much smaller than any other outcome. c. 1/6. d. 1/216.

Business