Earlier, Rumpus Corp. used to measure message exposure through a manual process by hiring employees specifically for that purpose. Recently, however, the company adopted a more advanced and automated method. What is this new method called?
a) Systematic tracking
b) Message identification
c) Media calculation
d) Message tracking
a
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Jake is always careful to arrive on time for work. He knows that his boss will deduct his pay for any missed hours. Jake's boss has what kind of power over him?
A. Expertise B. Communication skill C. Interpersonal linkage D. Responsibility E. Resource control
Martina knows that her classmates are basically kind. She knows they also will have to stand at
the front of the room to deliver their object speech. What is this part of understanding speech anxiety called? A) remembering you are not alone B) focusing on the topic C) controlling excess tension D) developing a positive attitude
The temporal dimension of context is __________.
A. the sequence of the message B. a message's position within a sequence of events C. the tangible environment in which the communication takes place D. the vehicle through which messages pass
Identify the acronym TSA:
A. Time Spent Advertising B. Total Survey Area C. Total Stereo Announcements D. all of the above E. none of the above