Zappos recognizes the importance of the buyer-seller interaction. They only hire people with an innate "passion to serve" and they go through four weeks of customer loyalty training. This is referred to as ________ marketing
A) horizontal
B) interactive
C) advocacy
D) social
E) internal
B
You might also like to view...
The two-factor motivation-hygiene theory was proposed by:
A) Maslow B) Herzberg C) Aldefer D) Juran
There is a uniform federal tax that is applied to both death transfers and gift transfers
Indicate whether the statement is true or false.
The primary focus of compliance-based ethics programs is on
A. increasing individual ethical responsibility. B. training employees on financially viable methods. C. creating awareness about ethical issues. D. giving tools to make ethical decisions. E. detecting and punishing legal violations.
Any business that engages in transactions involving the movement of goods, information, money, people, or services across national borders is referred to as a:
a. multinational enterprise. b. joint venture. c. flow of trade. d. flow of capital.