What is the primary goal of relationship marketing?
What will be an ideal response?
To build and maintain a base of committed customers who are profitable for the organization.
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The most frequent use of EDI is in making vendor payments
Indicate whether the statement is true or false
According to recent research by McKinsey & Company on organizations with major change initiatives, the biggest factor in the success or failure of the organizations was ______.
A. the strength of organizational investments B. the strength of organizational diversity C. the strength of organizational culture D. the strength of change management practices
Answer the following statements true (T) or false (F)
1. Accounts receivable represent the cash owed to the venture by customers for goods and/or services that have been sold to them and paid for. 2. The days sales outstanding (DSO) ratio is used to assess the average number of days a venture takes to collect its receivables after they have been invoiced. 3. The cross-sectional benchmark approach compares the firm to two or more peer group companies at a specific point in time. 4. A company’s leverage ratio measures how much debt versus equity financing the firm has on its balance sheet.
The primary purpose of a data warehouse is to ________.
A. Organize departments B. Interface between the computer and employees C. Combine strategic information D. All of these