A mission statement can keep a small business away from areas that sound promising and profitable.

Answer the following statement true (T) or false (F)


True

A mission statement helps a small business stay away from things that opportunistically sound promising, but which take the business away from its principal focus.

Business

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The ______ skill set involves figuring out novel or innovative solutions to problems that were identified through the use of conceptual skills.

A. productivity B. design C. conceptual D. interpersonal

Business

Senior citizens are among the important diverse communities to whom public relations professionals must be sensitive

Indicate whether the statement is true or false

Business

The shift of consumers from the use of computers to smart phones and its impact on Facebook:

a. Was fully disclosed in the original prospectus for the company's IPO b. Was not material for purposes of disclosure on its IPO c. Was not fully disclosed in Facebook's prospectus d. Was not relevant to Facebook's profitability

Business

Gardenia Scent, age 40, wants to purchase a whole life policy with a face value of $50,500. What are the annual insurance premiums for this policy? (Use Table 19-1 from your text)

Business