Budgeting is a form of which type of organizational change mechanism?
A. attention
B. rewards
C. resource allocation
D. reactions to critical incidents
C. resource allocation
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One of the functions performed by a PR department is ________, which involves working with donors or members of nonprofit organizations to gain financial or volunteer support
A) direct marketing B) press relations management C) investor relations management D) development E) lobbying
According to economist Antonio Argandona, which of the following elements would include issues relating to company secrets, espionage, and intelligence gathering?
A. Respect for property and safety rights B. Accountability C. Respect for privacy D. Truthfulness and accuracy
The speed of the Internet and the pervasiveness of social media and viral communications mean that people and companies are always ________
A) viewed more favorably in a crisis B) one step away from crisis C) less vulnerable to a crisis D) more glamorous after a crisis
What do the authors mean when they refer to “peeling the onion”?
a. Keep asking questions until you understand the core of the problem. b. Ask questions slowly and take your time c. Start with questions you think people will want to answer most d. Ask leading questions to guide the interviewee