John spent time planning his research project about differences in the way people behave at wedding receptions. He observes the guests as they interact at the reception and makes notes. He also conducts a short survey and asks some of the guests: Are you going to raise a toast to the newlyweds? Do you plan to dance later? Do you know everyone who is sitting at the table with you? Have you come alone to the reception? Have you introduced yourself to those at your table? He wanted to see how much persons were taking part or planned to participate in the celebrations. All his survey questions have determined multiple choice answers. John is most likely using what type of research methodology?
a. qualitative research
b. quantitative research
c. mixed-methods research
d. data research
Ans: C
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