______ is where a media company uses its combined properties to promote each other and add value to the company.

A. Synergy
B. Broadband networks
C. E-commerce
D. Competition


A. Synergy

Communication & Mass Media

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Which of the following sources provide the most recently available information for speech writing?

A) Weekly magazines and books B) Books and research journals C) Books and editorials D) Weekly magazines and research journals E) Editorials and political polls

Communication & Mass Media

After a massacre at a Colorado mining camp, this PR professional helped John D. Rockefeller improve his image

A) P.T. Barnum B) George Creel C) Ivy Lee D) Edward Bernays

Communication & Mass Media

Which of the following is NOT true of heterosexual romantic relationship initiation?

a. Men will not generally initiate a relationship unless women hint at interest and availability. b. Men possess a larger repertoire of flirting strategies to signal interest. c. Women have more strategies to reject unwanted flirtations. d. Women tend to be more skillful than men at detecting nonverbal flirtation cues.

Communication & Mass Media

Which of the following is NOT a guideline for using effective

facial expressions? a. Consider the universality of your expressions. b. Match your expressions to your verbal message c. Match your expressions to the expressions of your audience. d. Avoid exaggerating or overdoing your expressions.

Communication & Mass Media