Best Sound, Inc. placed a full-page color ad in Car Talk magazine, stressing the better sound available with its car stereo product as compared to similarly priced products, to try to affect its target market's future buying decisions. This is an example of ________ advertising.
A. institutional
B. direct competitive
C. reminder
D. pioneering
E. indirect competitive
Answer: E
You might also like to view...
Capitalizing interest does not increase the recorded cost of a plant asset
a. True b. False Indicate whether the statement is true or false
What is the best pricing tool marketers have for looking at costs and revenue at the same time?
A. markup approach B. average-cost pricing method C. marginal analysis D. break-even analysis E. markdown approach
If a six sided die is tossed two times and "3" shows up both times, the probability of "3" on the third trial is
a. much larger than any other outcome. b. much smaller than any other outcome. c. 1/6. d. 1/216.
Employee training is an example of a key competitive priority
Indicate whether the statement is true or false