How do organizations use a product differentiation strategy to distinguish their products from competitors?
What will be an ideal response?
ANSWER: The positioning strategy that many firms use to distinguish their products from competitors is based on product differentiation. The distinctions between products can be real or perceived. For example, Kentucky Fried Chicken differentiates itself from other fast-food fried chicken restaurants with its secret blend of eleven herbs and spices (perceived), as well as unique offerings like the Double Down, Famous Bowl, and Bucked & Bites Meal (real). However, many everyday products, such as bleaches, aspirin, unleaded regular gasoline, and some soaps, are differentiated by such trivial means as brand names, packaging, color, smell, or "secret" additives. The marketer attempts to convince consumers that a particular brand is distinctive and that they should demand it.
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What is groupthink? Briefly describe the causes of groupthink and ways to avoid it.
What will be an ideal response?
A(n) ________ group is one whose values or behavior an individual rejects
A) aspirational B) dissociative C) membership D) primary E) procreational
During an interview for part-time sales position with Compu-Tex, a firm that sells software subscriptions, Roni is asked to discuss a time that she partnered with another person or group to achieve the other party's goal
Which example should Roni most likely describe? A) Roni sold her used textbooks to a friend who was taking a course Roni had taken the previous semester. B) Roni audited the books of the Investment Club to make sure she had calculated earnings and fees correctly. C) Roni spoke Mandarin to the server at her favorite Chinese restaurant so the server could understand her more easily. D) Roni watched and analyzed the gait of a track teammate so the teammate could choose the best shoes for her stride. E) Roni organized the volunteer schedule for the art therapy program to ensure a proper balance between her school and volunteer obligations.
Laraby, a representative for Merchandise Shipping Company, delivers a bill of lading to Caitlin, the owner of Dockside Warehouse. A bill of lading is
A. an invoice for payment for loading and carting verified by a seller. B. an order to ship goods signed by a buyer. C. a receipt for goods signed by a carrier. D. a receipt issued by a warehouser for goods in a warehouse.