Give a brief history of the development of the ?canons of rhetoric? and define each

What will be an ideal response?


The canons of rhetoric are the first systematic categorization of effective spoken and
written language.  The first four were delineated by Aristotle.  The last was added by
Cicero, a Roman rhetorician.
a.  Invention:  Finding and discovering the supporting materials and arguments of a
speech.
b.  Arrangement:  Arranging your arguments and ideas.
c.  Style:  Choosing the language of the speech.
d.  Delivery:  Presenting the speech.
e.  Memory:  Means for remembering a presentation without the use of notes.

Communication & Mass Media

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The four steps in ________ include extracting the thesis, identifying the main ideas, assessing the

main ideas, and deciding whether the main ideas support the thesis. Fill in the blanks with correct word

Communication & Mass Media

Cognitive meanings are _____, whereas emotional meanings are _____

a. noise/encoded b. messages/expressed directly c. experiential/feedback d. encoded/expressed directly

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A _____ signals the audience that a speaker is going from one idea to another

Fill in the blanks with correct word

Communication & Mass Media

Paraphrasing is a form of feedback—a listening check—that asks, "Am I right—is this what you mean?"

True False

Communication & Mass Media