Which of the following equations accurately describes the total number of exposures (E) of an advertising message through a given medium?
A) E = reach × frequency
B) E = (reach × frequency) / impact
C) E = reach × frequency × impact
D) E = (reach + frequency) / impact
E) E = frequency / reach
A
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An inventory record contains part number, part name, part color, and part weight. These individual items are called
a. fields. b. stored files. c. bytes. d. occurrences.
When considering the risk-utility balance, courts consider:
a. the reality of technology, costs and use in practice b. the profit of the manufacturers against the rate of consumer injury c. the safety standards within the manufacturing plant d. the level of consumer education needed to safely use the product e. none of the other choices are correct
Graphics ____ allow you to draw with a pen-like device on a tablet to create drawings on your display.
A. tablets B. notebooks C. pads D. portfolios
Blake tells his client that there are five good reasons to set up a trust. Which of the following is not a good reason?
a. To pay his grandchildren's college tuition if they go to the same college he attended. b. To save money, since a trust is cheaper than a will. c. To make sure the money is properly invested. d. To avoid probate. e. To safeguard his privacy.