Objectives needing approval should be written to fit the S.M.A.R.T. model. During this phase, practitioners should also do which one of the following?
a. research which target audiences is key to the campaign’s success
b. get buy-in from organization’s dominant coalition
c. build relationships with members of the media who may support the campaign
d. provide a clear rationale for the objectives based on supportive secondary research
b. get buy-in from organization’s dominant coalition
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The activity involved in perception when we choose specific stimuli in our environment to
focus on is ________. Fill in the blanks with correct word
Walter Cronkite's post-Tet report had the following affect upon President Lyndon B. Johnson:
a) LBJ realized he had lost the political center and affirmed Clark Clifford's advice to pull back in Vietnam; b) He considered Walter Cronkite distrustful, a traitor; c) He thought Cronkite was trying to boost his sagging career; d) He decided to seek a second term in office; e) all of the above
Communication accomplished through a mediated message that is sent to many people at the same time is termed ______________, whereas communication carried out using some channel other than face-to-face is termed ______________
A. computer-mediated communication; mass communication B. online communication; mediated communication C. mass communication; mediated communication D. computer-mediated communication; online communication
_______________ messages help organizations adapt what they do and how they do it, and are essential to an open system
Fill in the blank with correct word