What is one of the greatest advantages of including some open questions on your audience

survey?

A) Audience members prefer responding to open questions.
B) Responses to open questions tend to be the most valid.
C) You can avoid the inclusion of irrelevant information.
D) You can gain insights into why audience members hold their beliefs.


D

Communication & Mass Media

You might also like to view...

What has been one of the main critiques of popular culture in the United States??

What will be an ideal response?

Communication & Mass Media

One legacy of John F. Kennedy’s use of TV in the 1960 presidential campaign is that national political campaigns came to depend almost entirely on TV to promote presidential candidates

a. True b. False

Communication & Mass Media

Which statement does NOT apply to all cultures, according to Kluckhohn and Strodtbeck?

A) People in all cultures face common human problems for which they must find a solution. B) Every member of a culture must agree with and abide by one solution to each problem. C) The range of alternative solutions to a culture's problems is NOT limitless. D) Within a given culture, there will be preferred solutions, which most people within the culture will select, but there will also be people who will choose other solutions.

Communication & Mass Media

The following fallacy is an example of an appeal to popularity: "Everybody I've talked to on my street intends to vote for Ms. Kullen. I'm sure she'll win."

True False

Communication & Mass Media