In his groundbreaking book The Process of Communication, scholar David Berlo
argued that all communication, including public speaking, should be viewed as a
_________.
A) process
B) game of wits
C) linear activity
D) means of self-promotion
A
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What is a recommended course of action for the owner of a large liquor store chain who is being boycotted by Mothers Against Drunk Driving (MADD)?
a. run an advertisement encouraging safe drinking habits b. hold a press conference c. personally meet with MADD representatives d. use Twitter to denounce the group’s demands
Connective words can completely change the message.
Answer the following statement true (T) or false (F)
A public relations firm gives advice to a medium-sized steel manufacturing industry before its upcoming merger with another steel manufacturing giant. What type of service is the PR firm providing?
a) Financial relations b) Community relations c) Corporate reputation d) Crisis communication
At the vigil, the speaker paid tribute to Ms. Vicki Soto, a teacher who gave her life
trying to protect her students from an armed intruder. The general purpose underlying the speaker's speech is to _____. A) inform B) critique C) persuade D) celebrate