Mass media have become so integrated into our lives that media multitasking is common
Indicate whether this statement is true or false.
TRUE
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A film that swamps all competition, in part by the sheer number of prints all in circulation at once is known as a ________
A) blockbuster B) sleeper hit C) bomb D) vanity project
Which base of power comes from what others believe a member knows or can do?
a. expert b. referent c. legitimate d. designated e. reward
Consider the following email from a student to a professor
“I have one quick question. How it is that I can receive a D on the first exam, a C on the second exam and end up with a D as a midterm grade? I can’t afford to have Com 101 drop my grade point average any lower, and this is the only class I’m having problems with. I refuse to take this class another semester just because I want to move on. Do you suggest me finding an alternative major or what? You need to tell me what to do in my situation. rich@camelot.bradley.edu The authors of your textbook suggest that this email dramatizes one of the downsides of email as a medium of communication which is ____________. A. email is always subject to misinterpretation B. email has a high degree of rehearsability C. that it is often easy to lose one’s sense of place, resulting in more direct and “on-record” messages D. “never hit send when you are angry” E. both A and B are correct
Which of the following is NOT an advantage of Internet advertising?
A) People can print the ads. B) There is less "waste" from reaching disinterested consumers than in other media. C) Advertisers can easily reach niche audiences. D) Advertisers have less competition.