Advertisements often seek to create needs rather than merely show how a product or service fulfills them. Many critics claim that this aspect of advertising has an adverse effect on consumers' values. Which of the following is the main reason for this claim?
A. Advertising leads to easily-content individuals.
B. Creating needs encourages materialism in people.
C. Marketers who create needs are likely to gain a greater market share.
D. Creating needs is likely to discontinue social stereotyping.
E. Consumers are always aware of the difference between needs and wants.
Answer: B
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