What does a “persona” of a target customer not contain?
a. The customer’s demographic information, either consumer or business related
b. The design of your own product or service for the customer
c. The customer’s core needs, values, and beliefs
d. The customer’s purchase preferences
b. The design of your own product or service for the customer
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Which of the following is true of the gross profit percentage?
A) Gross profit percentage is the same for companies in all industries. B) Gross profit percentage is used to measure the solvency of a company. C) The gross profit percentage is one of the most carefully watched measures of profitability. D) A service company must show its gross profit percentage in its income statement.
When the online shore store Zappos collects information on the average dollar amount a customer spends in a single transaction, it is using descriptive analytics.
Answer the following statement true (T) or false (F)
___________ can be variable when a quantity discount is offered.
What will be an ideal response?
Which of the following is a correct statement of the requirements for a bona fide occupational
qualification? A) Long term and permanently applied B) Job related and cost effective C) Job related and nondiscriminatory D) Job related and a business necessity E) Rationally based and evenly applied