The era in which manufacturers were not concerned with satisfying the needs of individual consumers characterizes the ________ era of marketing.
A. sales-oriented
B. value-based marketing
C. production-oriented
D. retailing-oriented
E. market-oriented
Answer: C
You might also like to view...
Fractions, percentages, and the Dow Jones industrial averages are examples of the common language used in communicating difficult or complex numbers
Indicate whether the statement is true or false
Which of the following factors increases pressures for local responsiveness?
A. Powerful buyers B. Uniformity in distribution channels C. Host government demands D. Similarities in customer tastes and preferences E. Competitors that are based in high-cost locations
When considering competitive strategy, organizations must acknowledge that the threat of substitute products or services is due to rivalry among existing firms
Indicate whether the statement is true or false
A measurement to determine if a defect is either present or not is known as
A) attribute. B) variable. C) systematic. D) proportion.