Which of the following should be the least important concern for marketers when selecting a brand name?
A. Choosing a name that is easy to say and recall
B. Positively suggesting the product's major benefits
C. Designing a name that can be used in all different types of media
D. Developing an advertising campaign to introduce the name
E. Checking to see if the name is already trademarked by another company
Answer: D
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A $150,000 loan is to be amortized over 6 years, with annual end-of-year payments. Which of these statements is CORRECT?
A. The proportion of interest versus principal repayment would be the same for each of the 7 payments. B. The annual payments would be larger if the interest rate were lower. C. If the loan were amortized over 10 years rather than 6 years, and if the interest rate were the same in either case, the first payment would include more dollars of interest under the 6-year amortization plan. D. The proportion of each payment that represents interest as opposed to repayment of principal would be higher if the interest rate were lower. E. The proportion of each payment that represents interest versus repayment of principal would be higher if the interest rate were higher.
______ focus on the tools required to perform a task, and the appropriate use of the tools specifies the interaction among group members. Tools are defined broadly to include a wide variety of implements or devices.
A. Crews B. Teams C. Task forces D. Individuals
A depreciable asset's original cost is relevant when considering whether to replace the asset
Indicate whether the statement is true or false
The venture capitalist's objective is to help small business owners qualify for loans when they may not be able to qualify through the normal lending policies of a commercial lender
Indicate whether the statement is true or false.