Professional research findings should accomplish which of the following?
a. demonstrate the value of the data
b. indicate desirable future outcomes
c. apply to numerous business activities
d. make comparisons to competitors
c. apply to numerous business activities
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In a speech persuading her audience to donate money to support cancer research, Caroline discusses how she lost her father to cancer and how she wishes that he were here to see the woman she has become. Caroline is using
A) warrant reasoning. B) deductive reasoning. C) reasoning by analogy. D) emotional appeal. E) inductive reasoning.
Choose the research term that describes the ranking of preferences for political candidates.
A. Interval data B. Ratio data C. Ordinal data D. Discrete data
________ is the tendency not to listen to things with which one disagrees.
A. Pseudolistening B. Closed-mindedness C. Communication apprehension D. Receiver apprehension
Which of the following is one of the four major causes of poor listening discussed in your textbook?
A. listening empathically rather than critically B. suspending judgment about a speaker's ideas C. taking key-word notes during a speech D. concentrating on a speaker's evidence and reasoning E. focusing on a speaker's appearance or delivery