An online community that harnesses the power of one's social networks for the introduction, buying, and selling of products, services, and resources, including one's own creations describes
A) cyber store.
B) business marketplace.
C) social marketplace.
D) Web 2.0.
C
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________ refers to the decline in per unit product costs as the absolute volume of production per period increases
A) Economies of scale B) Economies of scope C) Diseconomies of scale D) Diseconomies of scope
For an amusement park, concession food trailers, the parking lot, the first-aid building, and the building where the park's daily receipts are tallied are all examples of ________
A) MRO products B) specialty products C) processed materials D) equipment E) convenience products
Which of the following identifies how the wheel-of-retailing hypothesis and the retail life cycle are alike?
A) They both have specific stages through which all retailers progress. B) They both are based on the structure of the product life cycle. C) They both suggest that the majority of retailers enter the market through low-end strategies. D) They both depict how changes in technology and culture affect retailers. E) They both indicate that most retailers shift strategies over time.
During the third part of the communication process, when you perfect your presentation, you should
A) Develop visual aids. B) Tabulate results of questionnaires you may have developed. C) Work on your enunciation. D) Prepare your note cards.