Most criticism of advertising:

a. are superficial
b. are deep
c. are unfair
d. there are no criticisms of advertising


a. are superficial

Communication & Mass Media

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After your conversation with a representative from the health and wellness program at a local hospital, you organize your notes and decide which statements to quote in your speech. This form of supporting material is called

a. firsthand experience. b. an interview. c. research. d. peer testimony.

Communication & Mass Media

Carmelita was planning her speech with the central idea, "Soft drinks aren't bad." In using this central idea, Carmelita failed to _____

a. consider her audience b. choose a single topic c. write a declarative sentence d. use direct, specific language

Communication & Mass Media

Energizing communication is primarily detected in the nonverbal communication of the energizer

A. True B. False

Communication & Mass Media

Which of the following phrases would be most appropriate in an invitational speech?

A. "you and I both know" B. "as anyone can see" C. "I came to this view because" D. "if you care about this issue, you should"

Communication & Mass Media