A new product to reduce cholesterol is on the market with a price that is higher than that of the competitors' products. Where should writers introduce price in their sales message??

A) ?At the beginning, as an attention-getter
B) ?Late in the message, along with its benefits
C) ?In the end, as the reason for taking action
D) ?Throughout the message, as a central selling point


B

Business

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Although products that remain in the maturity stage of the PLC seem unchanged, the most successful ones actually evolve to meet changing consumer needs

Indicate whether the statement is true or false

Business

A firm issues convertible bonds that pay 8% interest and receives $100,000 . The firm could have issued nonconvertible bonds that pay 8% interest but would have received only $80,000 in bond proceeds. What journal entry is necessary under GAAP to record the issuance of the convertible bonds?

a. Cash 100,000 Convertible Bonds Payable 80,000 Additional Paid-in Capital 20,000 b. Cash 100,000 Convertible Bonds Payable 80,000 Convertible Bond income 20,000 c. Cash 100,000 Convertible Bonds Payable 100,000 d. Convertible Bonds Payable 100,000 Cash 100,000 e. No entry is required

Business

Why is culture important?

a. It allows organizational members to understand what is acceptable behaviour within the organization b. It establishes a set of norms that can be transferred to new organizational members c. It aligns members behaviour to the objective of the organization d. All of the above

Business

If an asset is sold above its book value, the selling company records a loss.

Answer the following statement true (T) or false (F)

Business