PBS conducts research on its audiences and is concerned about all the following EXCEPT

a. loyalty and time-spent-viewing
b. cumulative audience size
c. offensive scheduling tactics
d. program carriage data
e. demographic composition of audiences


c

Communication & Mass Media

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Because speechmaking is a form of power, we must always be sure to speak

A. ethically. B. concisely. C. consistently. D. persuasively. E. forcefully.

Communication & Mass Media

Do you believe that product placement is beneficial or harmful to filmmaking? When might it be of value? When might it be less so? Defend your answers.

What will be an ideal response?

Communication & Mass Media

Data supports that people in committed relationships are less likely to smoke or drink heavily than people who are single, divorced, or widowed. This evidence supports the claim that interpersonal communication enhances the quality of your __________ heal

Fill in the blank with correct word

Communication & Mass Media

When a speech is well suited to the expectations of a particular occasion, it has the quality of __________.

A. decorum B. positive ethos C. identification D. resonance

Communication & Mass Media