Give an example of the use of straddle positioning
What will be an ideal response?
Student answers may vary.
Subway restaurants are positioned as offering healthy, good-tasting sandwiches. This positioning allows the brand to create a POP on taste and a POD on health with respect to quick-serve restaurants such as McDonald's and Burger King and, at the same time, a POP on health and a POD on taste with respect to health food restaurants and cafés.
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A rebate is a discount to wholesalers and retailers for performing channel functions.
Answer the following statement true (T) or false (F)
The liability of the pension plan equals the
a. future value of the expected amounts payable to employees. b. present value of the expected amounts payable to employees. c. expected future amounts payable to employees. d. current amounts payable to employees during the next year or operating cycle. e. employees' current benefits.
In India, the culture allows private and public aspects of the individual overlap. India would likely score high on ______ in Trompenaars' dimensions of value orientations.
A. diffuse B. affective C. specific D. neutral
In ______, the number of different cultures represented in the group are a mechanism through which the cultural backgrounds of work group members affect the way groups function.
A. relative cultural difference B. cultural diversity C. cultural norms D. cultural training