Large retailers such as J.C.Penney's and Target are most likely to participate in which of the following channels?
A. Producer, industrial distributors, retailers, consumers
B. Producer, consumers
C. Producer, wholesalers, retailers, consumers
D. Producer, retailers, consumers
E. Producer, agents, wholesalers, retailers, consumers
Answer: D
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Corina almost always shops at Gas-N-Go. She finds the store easily accessible from the highway, likes the service, and receives special discounts as a frequent customer. Corina is less likely to shop around for her next purchase because Gas-N-Go satisfies Corina by:
A. maximizing Corina's solo exchange profit. B. reducing Corina's attitudinal loyalty. C. reducing its profit margin. D. producing a partnering relationship. E. reinforcing a functional relationship.
Which of the following would be an example of an effective use of the Social Communication Model?
A) Using email to send interoffice memos B) Sharing information on a blog C) Using instant messaging to update team members on the status of a project D) Using virtual meetings E) Town hall meetings for new product launches
What technological advancement created for mobile devices has unleashed a new era of pricing transparency for consumers?
A. GPS systems B. SIM cards C. text messaging D. wireless apps E. mobile banking
For centuries consumers have relied upon insurance to pay for unexpected losses
Indicate whether the statement is true or false