In the central role of strategic planning, only a handful of companies stand out as master marketers — Procter & Gamble, Southwest Airlines, Nike, Disney, Nordstrom, Walmart, and McDonald's to name a few
From a consumer's perspective why do you think they stand out? Explain.
Student answers will vary, but should explain that these companies focus on the customer and are organized to respond effectively to changing customer needs. They all have well-staffed marketing departments, and all their other departments — manufacturing, finance, research and development, personnel, purchasing — also accept the concept that the customer is king.
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Competitive advertising may impair the effectiveness of the message due to the fact that it may:
A) not reach the intended recipient. B) reach the intended recipient but is misunderstood. C) reach the intended recipient and is understood, but the recipient may fail to take action. D) get distorted by noise. E) only be in one language.
If the exporter believes the political and commercial risks are not sufficient to require a letter of credit, the exporter may agree to payment on a ______ draft basis, which is less costly to the buyer.
Fill in the blank(s) with the appropriate word(s).
Which one of the following is a variable to be considered when calculating production lot size?
A. forecasted demand B. customer order C. the lower of customer orders and forecasted demand D. the higher of customer orders and forecasted demand
Adjusting your writing style and tone for intercultural written communication does not apply to numbers, which are cited the same throughout the world
Indicate whether the statement is true or false