The principle of ___________ states that messages often have more than one meaning

a. punctuation
b. ambiguity
c. unrepeatability
d. irreversibility


Answer: b

Communication & Mass Media

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Ethical informative speakers make sure their speeches are based on careful research, may use biased information, and must at least appear honest in the presentation of information

Indicate whether the statement is true or false

Communication & Mass Media

Nearly ________ percent of U.S. households subscribe to some form of multichannel programming

a. 25 b. 55 c. 65 d. 90

Communication & Mass Media

_____ is the unique technical terminology of a trade or profession that is not generally understood by outsiders.

a. Abbreviation b. Acronym c. Jargon d. Slang

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. When you work in public relations, you may have to prepare a crisis communications plan. 2. Professional journalists should present the truth, even if it is not in line with their own belief system. 3. It is not helpful to envision your writing in finished form. 4. Action is one of the four basic message structures.

Communication & Mass Media