Ads on shopping carts at grocery stores and in video games are examples of:
A. communications networks
B. alternative media
C. distribution channels for ads
D. outdoor advertising
E. direct advertising
Answer: B
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A) rational appeals B) subliminal approaches C) sexual suggestiveness D) scarcity appeals
Most MPR plans have more than one scenario statement that provides a detailed description of activities coordinated to achieve a given objective
Indicate whether the statement is true or false
________ is a moral theory which asserts that fairness is the essence of justice
A) Kantian ethics B) Moral relativism C) Utilitarianism D) Rawls's social justice theory
The ________ is a rule that says that an accountant is liable only for negligence to third parties who are in privity of contract or in a privity-like relationship with the accountant
A) foreseeability standard B) Ultramares doctrine C) due diligence defense D) disclaimer of opinion