A cookie company would not design a line of products for children under six months of age because they would not be able to eat a cookie. This is a simplistic example of which criteria for effective segmentation?
A. accessible
B. differentiable
C. actionable
D. substantial
E. measurable
Ans: d.substantial
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In a corporation, the capital resulting from the retention of earnings is entered in the
a. cash account. b. retained earnings account. c. paid-in capital account. d. income summary account.
Answer the following statements true (T) or false (F)
1. Noise can affect written and spoken messages, and even nonverbal ones. 2. The communication process begins with the transmission of a message through a medium. 3. Media richness indicates how well a particular medium conveys information and promotes learning. 4. Face-to-face communication is the leanest form of communication.
Emma owns a bakery in Michigan. To save time, she buys ready-made edible cake decorations from a vendor in Wisconsin. This scenario exemplifies the purchase of a _____.
A. credence good B. composite good C. business product D. consumer product
Polaris Industries is forecasting its financial statements for Year 10. Selected financial information for Year 9 is provided in the table. What is the forecasted balance of cash in Year 10? (Cash is the plug account
) Use the percentage of sales method to calculate accounts receivable for year 10 (based on the Year 9 values). Selected Financial Information Polaris Industries Inc ($000s) Year 9 Forecast Revenue $2,084,194 $2,292,614 Current Assets Cash $ 19,675 Accounts Receivable 354,313 Total current assets 373,988 Net property and equipment 300,000 300,000 Goodwill 172,632 172,632 Total Assets $846,620 LIABILITIES & OWNERS' EQUITY Total Liabilities $446,053 $494,047 Total owners' equity 400,567 455,337 Total Liabilities & Owners' Equity $846,620 $949,384 A) $80,300 B) $85,343 C) $87,008 D) $89,078 E) $90,731