Andre and Jewel have been classmates since elementary school. Although they were best of friends early on, all Andre recalls now that they're in college about Jewel is what a snob she turned out to be in high school. Andre's perception is based on the

a. reverse halo effect.
b. halo effect.
c. recency effect.
d. primacy effect.


C

Communication & Mass Media

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A(n) ______ works in the short term to provide audience members with information about a single element or idea.

A. ad B. brand C. news story D. campaign

Communication & Mass Media

To ensure that they did not profit unduly from the death and destruction caused by World War II, manufacturers were subjected to

A. additional FTC scrutiny. B. strict limits on the amount of product they could produce. C. greater internal efforts to strengthen ethics. D. a high excess-profits tax.

Communication & Mass Media

Which of the following specific purpose statements is from a persuasive speech seeking passive agreement?

A. To persuade my audience that factory farming is morally wrong. B. To persuade my audience to sign an online petition against factory farming. C. To persuade my audience not to eat meat that has been factory farmed. D. To persuade my audience that the conditions of animals in factory farming are unethical. E. To persuade my audience that factory farming should be prohibited.

Communication & Mass Media

If you find a photo on a website and want to use it in a classroom speech, you can use it without asking permission from the website.

Answer the following statement true (T) or false (F)

Communication & Mass Media