Branded entertainment is the ultimate demonstration of brand loyalty and brand devotion
Indicate whether the statement is true or false
FALSE
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The Berry and Dale advertising agency has proposed a new campaign for Bayer aspirin to overcome the public's tendency to "tune out" Bayer commercials. The proposed technique involves creating ten different 15-second spots that all demonstrate reasons for using Bayer aspirin. Which theory of message communication is the agency trying to use for in its proposal for Bayer aspirin?
A) The trait-factor theory B) The balanced communication theory C) The two-factory theory D) The theory of reasoned action
When disputes arise, most western European countries use the "American rule" whereby each party, win or lose, generally pays its own attorney fees
a. True b. False Indicate whether the statement is true or false
INITCAP can be used to convert character strings to mixed-case characters. _________________________
Indicate whether the statement is true or false
In 1979 International Business Machines Corp. (IBM) was one of the world's largest companies, and it dominated the market for huge mainframe computers. Back then, IBM's inventory turnover ratio was about 3.3. Through the years, IBM switched from mainframe to personal computers, and today the company earns most of its revenues from a variety of services rather than from selling hardware. By 2017,
IBM's inventory turnover ratio had risen to 23.9. What do you think might account for the tremendous increase in IBM's inventory turnover between 1979 and 2017? What will be an ideal response?