Define the self-determination theory and explain the three innate needs that influence behavior and well-being.
What will be an ideal response?
The self-determination theory assumes that people are driven to try to grow and attain fulfillment, with their behavior and well-being influenced by three innate needs: competence, autonomy, and relatedness.
1. Competence: "I want to feel a sense of mastery." People need to feel qualified, knowledgeable, and capable of completing a goal or task and to learn different skills.
2. Autonomy. "I want to feel independent and able to influence my environment." People need to feel they have freedom and the discretion to determine what they want to do and how they want to do it.
3. Relatedness. "I want to feel connected to other people." People need to feel a sense of belonging, of attachment to others.
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A) product idea B) product concept C) product image D) product innovation E) product adoption
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A) increase by $1200 B) increase by $3950 C) decrease by $350 D) decrease by $3950
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A. consistent B. complex C. time-consuming D. inaccurate
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