TruStage Term Life Insurance mails potential clients about life insurance policies with discounts for applying immediately by phone or on the Internet. TruStage is using
A. direct-response advertising.
B. digital interactive advertising.
C. telemarketing.
D. mass marketing.
E. customer database marketing.
Answer: A
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A. conformance quality B. service quality C. duration quality D. performance quality
A principal contribution to the field of public relations made by Ivy Ledbetter Lee was ________
A) recognition that the public needed to be informed B) devotion to assisting "robber barons" in damning the public C) support for techniques employed by Barnum D) an enduring belief in muckraking
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A) communications skills B) compassion C) diversity of experience D) performance
Input devices that capture printed images or documents and convert them into electronic digital signals that can be stored in computer media are called ______________________________.
Fill in the blank(s) with the appropriate word(s).