The consumer demand for convenience and time-saving devices is the result of which consumer buyer behavior trend?
A) age complexity
B) cocooning
C) active, busy lifestyles
D) pleasure pursuits
C
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If a service environment is inherently ____________, one should avoid increasing ____________ levels, as this would move customers into the "distressed" region of Russell's model
a. pleasant; arousal b. pleasant; excitement c. pleasant; relaxation d. unpleasant; arousal e. unpleasant; excitement
California Milk Advisory Board has been running a national advertising campaign on television. The ad features "happy cows" and carries the tagline "Great cheese comes from happy cows. Happy cows come from California." The board developed a logo that is prominently displayed in the ads, and presumably the expectation is that a consumer would look for that logo on a wedge of cheese in the dairy case, selecting it over cheese from elsewhere. This is an example of ________ advertising.
A. pioneering B. comparative C. product D. competitive E. institutional
“You came early to class and therefore you must be a good overall student.” What type of performance appraisal error is involved here?
A. Bias B. Halo C. Similarity D. Stereotyping E. Distributional
__________ programming is a form of design intended to ensure the continuing function of a piece of software in spite of unforeseeable usage of the software
What will be an ideal response?