The American Marketing Association's definition of marketing stresses that the function of marketing should be to create a sale that generates high profits for the firm
Indicate whether the statement is true or false
FALSE
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New global product offerings require an intimate understanding of ______.
A. cultural nuances of different countries B. the Geneva Convention C. the General Agreement on Trade and Tariffs D. packaging requirements in different countries
Return on assets is most closely related to
A) interest coverage and the debt to equity ratios. B) profit margin and the debt to equity ratio. C) profit margin and asset turnover. D) inventory turnover and profit margin.
Behavioral segmentation depends on marketers understanding which media consumers are exposed to and the likelihood that consumers will be influenced by certain media
Indicate whether the statement is true or false
Circus Pizza contracted with Art to run its birthday parties. Art's responsibilities included supervising the children and organizing the games. Circus did not investigate Art's background, which included a history of assaulting children. Art assaulted a 7-year-old girl in the restaurant's kitchen during a birthday party. Circus Pizza:
a. cannot be liable for the damages because Art committed an unforeseeable intentional tort. b. cannot be held liable for the damages because Art's conduct was not in the scope of employment. c. may be held liable on the basis of negligent hiring. d. may be held liable only if Circus actually knew of Art's background.